About
I love words. For the power they have to open your mind, make your heart thunder
in your chest, or allow you to sob over a beautifully-written book.
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My +20 year journey as a career wordsmith saw me start out in the crazy beautiful world of fashion magazines, then move into the developing strategies and content for fashion retail brands and digital media.
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Most recently, I co-founded Jeannieous - a multi-channel lifestyle brand - with my friend and business partner, Jeannie D. I'm also currently busy writing my debut YA novel while trying (and sometimes failing) to remain sane for my two teens, three fur balls, and one very patient husband…
Wish me luck, and check back for updates.
in a
nutshell
CO-COUNDER &
CONTENT DIRECTOR
Launched Jeannieous in June 2024:
a multi-channel lifestyle brand that gives the Fans & Followers of SA celebrity, Jeannie D, sneak peeks into her jet-set lifestyle, and easy access to the #jeannieous brands, products, places and people that she loves to discover.
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We publish monthly Book Club reviews and author interviews across the channel.
EDITOR/
JOURNALIST
Launch editor of seventeen magazine in South Africa which won two prestigious industry awards during my tenure.
Other editor roles: Deluxe Magazine, Edgars CLUB magazine (1m subscribers), Club MAN Magazine, plus the LUXE guide shopping supplements.
Magazine features have been published in: ELLE, House & Leisure, VISI, Cosmopolitan, Modern Wellness, Women's Health, National Geographic Traveller, Real Simple, deLUXE and Shape.
BRANDED CONTENT STRATEGIST
Currently exclusive to 2 Stories Content Agency, working on the Rupert & Rothschild account.
Previous branded content clients: Edgars International Brands (Dr. Martens, Dune London and T.M. Lewin), Bloomingdales, Studio Harris Interiors, Roar Africa Travel, Kush Kush Online, Foschini Beauty, Rubro Rooibos Still, Stodels Nursery.
AUTHOR
Busy writing my first novel: a YA fantasy fiction adventure with a swoon-worthy dose of romance. Watch this space for more details.
REMEDIAL READING VOLUNTEER
I work as a weekly remedial reading volunteer for a non-profit organisation, helping grade two learners at an impoverished state primary school improve their reading skills.