About
I love words. For the power they have to open your mind, make your heart thunder
in your chest, or allow you to sob over a beautifully-written book.
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My +23 year journey as a career wordsmith saw me start out in the crazy beautiful world of fashion magazines, then move into the developing strategies and content for fashion retail brands and digital media.
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Most recently, I co-founded Jeannieous - a multi-channel digital content and lifestyle brand - with my friend and business partner, Jeannie D. I'm also currently busy writing my debut novel while trying (and sometimes failing) to remain sane for my two teens, three fur babies, and one very patient husband…
Wish me luck, and check back for updates.
in a
nutshell
CO-COUNDER &
CONTENT DIRECTOR
Co-founded Jeannieous in June 2024:
I am the Content Director of this multi-channel digital content and lifestyle brand that serves smart content to savvy people.
Comprising a shoppable website, monthly newsletter and robust social media channels, it showcases a stylish curation of #jeannieous finds across fashion, beauty, style, health, wellness, books, travel, entertainment and finance.
EDITOR/
JOURNALIST
Launch editor of seventeen magazine in South Africa which won two prestigious industry awards during my tenure.
Retail editor roles: Edgars CLUB magazine (1m subscribers), Club MAN Magazine, plus the LUXE guide shopping supplements.
Magazine features have been published in: ELLE, House & Leisure, VISI, Cosmopolitan, Modern Wellness, Women's Health, National Geographic Traveller, Real Simple, deLUXE and Shape.
BRANDED CONTENT STRATEGIST
Currently exclusive to 2 Stories Content Agency, working on the Rupert & Rothschild account.
Previous branded content clients: Dr. Martens, Dune London, T.M. Lewin, Bloomingdales, Studio Harris Interiors, Roar Africa Travel, Kush Kush Online, Foschini Beauty, Rubro Rooibos Still, Stodels Nursery.
AUTHOR
I am busy writing my first novel: a speculative fiction adventure that holds a mirror up to deeply flawed societal norms that we accept as fact. Watch this space for more details.
REMEDIAL READING VOLUNTEER
I work as a remedial reading volunteer for a non-profit organisation, helping grade two learners at an impoverished state primary school improve their reading skills.